![]() ![]() “It’s a challenge to get the ‘no news’ voters information about the election, but to win their votes, the Trump campaign is working overtime to get them through alternative media sources.” “President Trump’s star power and unmatched energy makes him a force of nature that resonates with people from all backgrounds,” said Trump campaign spokesman Steven Cheung, himself a former UFC official. Trump’s appearance on such nontraditional platforms illustrates a comfort he has around celebrity and sports culture that not every politician possesses, his advisers argue. He has also been heavily associated with wrestling, having also hosted WWE events at his Atlantic City properties and, among other things, doing battle with fellow billionaire Vince McMahon at WrestleMania in 2007. served as commentators for a fight between Holyfield and Vitor Belfort. He is friends with UFC President Dana White and the famed boxing promoter Don King, and for years hosted boxing showdowns at his Atlantic City, N.J., casino, including the 1991 “Battle of the Ages” between George Foreman and Evander Holyfield. “There are a lot of songs, inspirational songs, songs that make you want to do it,” Trump adds.Ĭombat sports are comfortable terrain for Trump, who is a connoisseur of fights. When asked what pump-up walk-out song he would pick if he were fighting himself, Trump suggests he would pick something by the singer Kid Rock or “We Are the Champions,” the 1970s smash hit by Queen, though he says the latter “is played so much.” In a preview of the episode, Trump praises two UFC fighters who squared off last week, Alexander Volkanovski and Yair Rodriguez, and talks about hosting another fighter, Bo Nickal, in the White House. In a teaser clip posted on the channel this week, a host says that Trump “sat down with us and talked fights for 40 minutes - UFC, boxing, his history with boxing, Tyson,” among other boxing-and-UFC related topics. Trump’s interview on “UFC Unfiltered” highlights the former president’s focus on appealing to that subset of voters, who are seen as less interested in elections than they are in sports. The Trump campaign’s interest in Mike Tyson’s (right) podcast is part of a broader strategic outreach to non-traditional media outlets, specifically those affiliated with specific male audiences. “He’s putting himself in front of people who are far less politically engaged and don’t necessarily have a baked in view of him.” “Doing non-traditional media and showing up to major cultural events like UFC fights allows former President Trump to hit a completely different audience than doing an interview on Fox News or other political media,” said Republican strategist Andy Surabian, an adviser to Trump’s son Donald Trump Jr. He and his team are placing a major bet on appealing to less politically active voters. It also highlights a centerpiece of his election strategy - in both the Republican primary and, should he be the party’s nominee, the general election. The outreach underscores the degree to which Trump remains a cultural figure as much as a political one. There have also been talks about Trump doing an interview on Barstool Sports, a sports and pop culture behemoth especially popular among young men. This spring he recorded an interview on “Full Send,” a podcast hosted by the “Nelk Boys,” a comedian and prankster trio. ![]() ![]() This week, days after making an appearance at an Ultimate Fighting Championship fight in Las Vegas, the ex-president is expected to be featured on the popular podcast “UFC Unfiltered.” The Trump campaign’s interest in Tyson’s podcast is part of a broader strategic outreach to non-traditional media outlets, specifically those affiliated with male audiences with an interest in contact and combat sports. And it could soon feature a former president who is now the prohibitive favorite to be his party’s White House nominee. ![]() It’s a show that draws a range of celebs, like the rapper Tyga, retired skateboarder Tony Hawk and comedian Cedric the Entertainer. Tyson - an old Trump pal who recently dined with the former president at Trump’s Mar-a-Lago estate - is, in his post-fighting days, the host of the “Hotboxin’” podcast. ![]()
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