![]() ![]() The Dutch were the third largest exporters of “formats”, or camera-ready ideas for television shows, in a global market worth 9.3 billion euros between 20, behind the United States and Britain, according to industry group FRAPA. Subjects range from wilderness survival and weight loss, to high school drama and farmers looking for brides, the finale of which had a quarter of the nation - more than four million viewers - glued to their televisions. Now, when surfing Dutch television on any given night, reality shows dominate. The Dutch television industry has ballooned since the 1980s, when three public channels mostly put out foreign re-runs and only aired programming a few hours a day. Eyeworks has produced a slew of reality shows, including “Obese,” “My Kid is Too Fat,” and “Slumdog Holiday” which aired in 150 countries. Just last week, Warner Bros said it would buy Dutch production company Eyeworks for a reported 200 million euros ($274.05 million). The trend set by De Mol with “Big Brother” became a huge financial success too, earning millions for Dutch investors and drawing the attention of media giants to the Netherlands. Perhaps the original brainwave behind reality television came more easily in a country where people rarely close their curtains on long winter evenings, giving passers-by on the chilly streets of Amsterdam’s 17th-century canal district a view into peoples’ living rooms. So we said: ‘Why don’t we let them build the world they’ve always wanted, a Utopia for themselves’?” “People are worried about their finances, about their jobs, about their futures, about governments interfering in their lives. ![]() ![]() “Our trendspotters came back with one consistent message,” he said. They are contestants in “Utopia”, the latest reality show from John De Mol, the man behind “Big Brother” and many other shows that have made the Netherlands synonymous with reality television.Īnd if “Big Brother”, launched some 15 years ago, presaged a later world of social media, with its proposition that private lives are better widely shared, De Mol thinks “Utopia” reflects the concerns of today’s audiences. LAREN, The Netherlands (Reuters) - In a windswept enclosure southeast of Amsterdam, shivering volunteers are building a home for themselves from scratch, under the constant gaze of television cameras relaying their struggles to the outside world. ![]()
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